Tag Archives: author u

Book Publishing … Is This Your Year?

Are you like 80 percent of the population? Is there a book in you? Something that will establish your expertise, your credibility? Have you being gathering amazing stories during your years in nursing? In Management? As an executive? Have you thought about publishing “something” that would get your foot in the door as the “go to” person? What about a reposition within the industry or a transitional leap? Have you just finished a Masters or Doctorate that your thesis or dissertation just might be the genesis for a book?

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Starting a book is a major event. Ditto for creating a book. Continuing the journey deserves a tap dance or two. Launching it is a firework celebration.

As The Book Shepherd to many, the author of 30 books myself, my goal is always for the author to create a book that she or he doesn’t regret. The cover, the insides, the content, the editing, the time spent creating it, the ____.

One of the most important things that an author—new or old—must keep at the forefront is the voice—is it his or hers? Or, has it been so morphed by others in the process that it has gotten lost … not to be found. This is the year that your voice is heard above the noise—the noise of millions of other books that are out there.

  • Let this be your year that you are not lost; that you are found in the present and the future.
  • Let this be the year that you will seek and find the answers to every question you have … and ones that you didn’t know were circling, just waiting for you to ask.
  • Let this be the year that you invest in both your work and yourself to get it grounded and launched.
  • Let this be the year that your Author and Book Platforms rock and roll!
  • Let this be the year that you build on your crowd—or as Seth Godin says: the tribe.
  • Let this be the year that your crowd—your readers—find you.
  • Let this be the year that you, and your book, are truly findable across the Internet.
  • Let this be the year that no one looks at you with a glaze in their eyes as you share that you are publishing your book with your own imprint.
  • Let this be the year that you say, “I can do that. I can be a bestseller.”

It’s an exciting time to be an author; it’s an awesome time to be a publisher. The typical author, especially the author that views his path aligned with a traditional publisher, wants the details to be taken care by others—to in some ways, be taken care of. The independent author/publisher knows that “if it is going to happen,” he needs to be intricately involved in the process. He must continue his education; keep updated on marketing strategies and tools; and stay connected with others in the authoring/publishing community.

That’s because you want to educate yourself, you want to find out what’s happening in indie publishing, you want to learn about book construction, or you want to find out the cool new ways people are marketing their books. No longer does an author write a book, get it published and wait. Wait for success or wait for the end, meaning sales have dwindled to zilch and the ride is other. Today’s savvy author knows that his book can have a never-ending life—with marketing smarts, vision, passion, commitment and the tribe.

Welcome to my world … the world of publishing that I embraced in 2000 when a client said, “We would like to buy 1,000 copies of your book that you will be speaking about in the spring … and do you think you could arrange a discount with the publisher.” Of course I said, “Yes,” knowing that I had just taken the rights back from the traditional publisher and to the best of my knowledge, only 60 copies existed. I jumped in; started to learn the insider’s world of publishing; the dollars and sense of publishing; and how to find people to create the book that I committed to deliver on my promise. I was an already an author of 18 published books; now I was to become a publisher. Heady stuff.

What I’m thankful for is that I did come from the traditional publishing side. My visual model. My books were edited and professionally designed on the interior and exterior. When I created my own imprint, it never dawned on me to do it half-assed … I expected that my first book would be of quality—that’s what I grew up with as a beginning author in 1981. The vanity press/publishing model? Never an option—not even in my sights.

The growth of quality independent publishing is phenomenal and will only continue to escalate; the “e” world has become a pearl for many authors who would have never had a chance; and the separation of the vanities and publishing predators from true independents is comparable to buying a cheap 50 cent toy that breaks when it is picked up versus one that is designed to last.

Indeed, here’s to you and the book that is within you … just waiting to come out.

PSmy latest book, Author YOU: Creating and Building the Author and Book Platforms, is perfect for anyone who is interested in authoring and publishing. Get it on Amazon today, then email me at Judith@Briles.com … I’ll send you the inside link to download $2600 in special gifts designed for the author-to-be.

 

JudithBriles_oval-2 Judith Briles is a sought after conference speaker and is known as The Book Shepherd (www.TheBookShepherd.com), a book publishing coach and the Founder Chief Visionary Officer of Author U (niversity (www.AuthorU.org), a membership organization created for the author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 30 books including Author YOU: Creating and Building Your Author and Book Platforms has just been published. Besides publishing, Judith is a recognized health care expert in dealing with toxic behavior in the workplace (Stabotage! How to Deal with the Pit Bulls, Skunks, Snakes, Scorpions & Slugs in the Health Care Workplace and  Zapping Conflict in the Health Care Workplace).

Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book Publishing on www.RockStarRadioNetwork.com. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com.

Book Publishing: Eat, Prey & Kind of Love …

Eat, Prey & Kind of Love …

First of all, I have to tell you . . . I did not like Elizabeth Gilbert’s book, Eat, Pray, Love. Oh, there’s no question that the author is talented. It’s well written—about a married women who doesn’t want to be married. She’s got to do a re-direct on her life to find herself, so she’s taking a year off and schmoozing, speaking Italian and eating in Italy, praying in India, and loving in Indonesia.

Did I mention she does love her husband, David—the one she doesn’t want to be married to? What scares the hooey out of her is having a baby—something that, in the early days of their relationship, they agreed they would do when the big 30 hit. Fast forward to now; it’s approaching and our author is a blabbering mess.

Here’s what I didn’t like about the book and the author: she did not communicate to hubby that babies weren’t her forte and that it wasn’t going to work for her. Then the two could have come to closure instead of her dumping him for a new language, some pasta, and eventually meeting a guy who wasn’t interested in increasing the population.

What’s this got to do with authoring and publishing besides the book itself? Everything. Let’s start with clear, effective communicating, which is what many of the iUniverses, AuthorHouses and those who package publishing projects don’t do. My favorite thing about AuthorHouse is the coining of the word “authorcentric”—it’s a very cool word and one that I embrace. I wish AuthorHouse did. Then there’s iUniverse, which claims to be the champion of “supported self-publishing.” What’s supported self-publishing? Per iUniverse (via its website):

Self-publishing your book with the support of iUniverse is a professional, affordable, and fast way to get your book into print. Compared to publishing on your own, it costs you control of some aspects of the publishing process, but only in exchange for less hassle and expense. iUniverse professionals with book-publishing expertise will educate and guide you through the entire process for an affordable price. Supported self-publishing also enables you to test your marketing abilities and learn about the publicity process without emptying your bank account or making it your full-time career. And, because you control the rights to your book, you can get started with supported self-publishing but move to a traditional publisher—or choose to self-publish on your own—after you have experience and a track record.

Let’s look at the folks at AuthorHouse via its website:

AuthorHouse has grown into the largest self-publishing company in the world – responsible for helping more than 40,000 authors publish more than 60,000 books. AuthorHouse allows you to maintain creative and financial control of your book while receiving all the personalized attention and support you need – from publishing to promotion and everything between. AND AuthorHouse has  print-on-demand service that combines high-quality production with speed to market. Plus, formatting options and distribution capabilities can help set your book up for selling success.

Each boasts about its marketing services (very expensive), low cost entry into publishing for the author, generous payments (really?), distribution capability, etc., etc. AuthorHouse and iUniverse are just two of the many, many who proclaim themselves as “self-publishers” but who are, in reality, Vanity Presses. Period—nothing more, nothing less. They are huge and have a literal boiler-room approach, just like a hounding credit collection agency would—dial and re-dial … “If you don’t respond by today at two, our special offer will no longer be available … blah, blah, blah.” They eat, prey (on writers), and probably just love themselves. Communicate clearly? … nope. It’s grey everywhere.

They all use a POD model—which I’m the first to admit has a spot where it’s the right method for a quick print or end of life. But for the serious author/publisher, the one who intends on making money with a pBook format, this is a pass.

Self-publishers who are truly serious about their books and being successful need to step, no run, away from the term self-publishing. It no longer fits. The correct term is small press or independent publisher. Use it. Embrace it. Wear it with pride.

 

Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” AuthorU and TheBookShepherd on Facebook.  If you want to create a book that has no regrets, contact her at Judith@Briles.com.

 

 

Book Publishing: It’s Not a Fad … It’s a Trend-Skipping NY

 

Book Publishing: It’s Not a Fad … It’s a Trend

A distinct trend has surfaced with book shepherding clients I’ve worked with this past year. These successful, traditionally published authors are choosing to bypass New York. Yes, if they offered their ideas, their manuscripts to the traditional publishing community via their agents, the odds were extremely high that they would receive a hefty offer to publish the new book. Yet, these authors chose not to. Why?

For years, I’ve been talking about the four primary reasons I left traditional publishing: control, quality, timing, and money. Their reasons matched mine. What publishers do in support of authors has declined to a minor fraction of just 10 years ago; in fact, most have turned into quasi printing houses that include cover design and minor editing only. Marketing has been pushed to the author with the expectation that if an advance had been paid, it would be used to promote the book. Publishing corners have been cut from the quality of paper and covers to the amount of glue in the spines. And authors have awakened to the fact that publishers are leaving a lot of money out of their pockets.

Just as kids grow up, express their independence, and get their drivers licenses, authors now want the keys to the publishing car. And it’s long overdue.

That’s where Author U comes in. You have the keys—with your hands on the wheel, you can go anywhere. The “anywhere” will be based on your platform, your vision, and your commitment. Along the way, Author U will introduce you to pit stops that will fuel your journey. You just have to keep refueling in the process. That’s where the Author U community comes into play along with the variety of programs that are available—some in person, others via computer.

Throughout the summer, the Tech Tool Box, Monday Evening Salons, and Webinars R Us have been active—book creation and book marketing don’t take vacations. Participating in them gives our members the up-front and personal attention by the presenters to dig down, learn the concept or tool, and implement them. Webinars have plenty of seats; Salons and Tech Tool Boxes are limited, with each being sold out. Make sure you check the dates and topics for each within The Resource newsletter and on the Author U website and sign up early.

The rest of the Author U year has been planned. Dinner and a Program will return on September 15th with presenter Jon Tandler focusing on all things legal in the publishing world—come with your list of questions. October 22nd will be a Saturday BootCamp that reveals a variety of “how-tos” in creating an Internet Book Launch, identifying the right partners, and the creating of gifts and prizes and special websites to funnel it all through. On November 17th, Steve Stone will deliver a Multi-Media Internet program with wonderful goodies to add to your website.

Author U starts a new tradition and will be going to the Holiday Mart sponsored by Denver’s Junior League in October. Participating members will have the opportunity to sell their books to thousands of pre-Holiday shoppers that are attracted to the event every year.

There’s lots on the Author U Highway … choose which pit stops will supply the fuel that you and your book needs.

 

Calling All Authors …

Calling All Authors …

Does the Early Bird get the worm? … only if she is hungry!

  • Are you hungry for solid, non-hyped authoring and publishing information?
  • Do you prefer to learn in a workshop environment that includes interactive exercises and participants’ real situations to demonstrate problems/solutions?
  • Would you like to be able to have a one-on-one discussion with a seasoned publishing and publishing provider expert about your book?

Answering “yes” to any of the above shouts out that the Author U Extravaganza is where you should be on May 6th-7th. Two amazing days with nine amazing presenters.

There are 3 ways to attend:

1          In person
2          Live video streaming
3          Live audio streaming

Details and registration at www.AuthorU.org.  Register today and save $50.

If you are serious about your book … if you are committed to be successful in publishing … there is only one place to be on May 6th and 7th.

Author U … for Serious Authors who want to be seriously successful.